When you want to reach more customers so that you can grow your business, advertising outdoors is an option to consider. While you want customers to see signs and images on the windows and doors of your business, there should be a way to attract people before they even see the building. Here are a few details to keep in mind when using this advertising approach.
Words
Although you want viewers to know details about your business, you don’t want to use a lot of words with outdoor advertising in Texas. Images often work better because drivers won’t have a lot of time to take their eyes off the road to read a long sentence or a paragraph.
Font
The font should be easy to read instead of fancy so that the letters are clear. Letters need to be large in size so that they can be seen from a distance rather than small letters that can only be seen when someone is right next to the sign.
Pictures
You can place a picture or two on the advertisement, but make sure it’s relative to the services or products that you offer. Viewers should be able to clearly determine what your business is about with a careful balance of words and images that are on the advertisement instead of being left confused after seeing the sign. A detail about outdoor advertising in Texas is that you want to use colors that are easy on the eyes. Background colors should contrast well with those of the words that are used to make details easier to see.
Contact Lindmark Outdoor Media for more information about the best way to market your business.
Like our Facebook page!
