A small business in Alpharetta, or even a much larger company with national exposure, need to carefully consider what services can be provided in-house and which are best outsourced to specialists. When it comes to optimizing a website for organic and PPC (Pay Per Click) results, a professional SEO company is always a wise decision.
While SEO used to be a relatively simple process with the use of a specific percentage of keywords to satisfy the search engines, today’s SEO is a much more complex process. In fact, if the in-house team is using outdated SEO practices, which change on a continual basis, it is very likely their best efforts are actually harming the ranking of the website on the SERP (search engine results page).
Evaluation Through Analytics
While the SEO company will provide the research to choose the most appropriate keywords to target through the website, as well as create unique content, it is important to understand the specific results of the practice. The use of data, rather than perceptions, allows for more effective decision making for the business.
Understanding Effective Practices
Algorithms drive how a particular website is viewed and ranked on search engines. These algorithms are constantly evolving. A specialized SEO company is aware of the current algorithms in use, as well as the trends for the future. This allows for more effective long-term planning for the website.
Driving Traffic to the Website
In addition to modifications for keywords, algorithms and best practices, the Alpharetta SEO firm will also create ways to drive traffic to your website. This is often through the development of high-interest blogs, articles, and features on the site.
With targeted content, the SEO service increases the opportunity for the ideal target customer to view your website and answer the call to action, becoming a customer, follower or subscriber for further marketing campaigns.