In business, numbers don’t lie. Instagram has the data to prove that it provides amazing benefits for companies. Here are 4 statistics that prove growing your business on Instagram is possible.
A Billion People Use Instagram Each Month
With the amount of people who use Instagram each month, your marketing possibilities are endless. Although you may not be able to get your posts in front of every user, you will have the opportunity for your posts to reach a fair number of users.
Instagram Is Popular Among 18 to 29 Year Olds
This demographic comprises more than 60% of Instagram users. If you have a product or service that is suitable for a younger audience, Instagram can put your product or service in front of millions of potential customers.
More Than Three-Quarters of Users Follow Instagram Business Accounts
This is good news because it shows that Instagram isn’t purely a social site. By posting the right content, users will engage with your business.
Post at the Best Time of the Day and Get the Maximum Exposure
There is nothing that’s preventing you from posting content at any time of the day. If you want to maximize the content’s effectiveness, you should post between 10:00 a.m. to 3 p.m., as research has shown that, that’s the time when people are most likely to see your posts.
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