In the past ten years, the rise of social media platforms like Vine and TikTok have shown the world that videos can convey an idea in less than 6-15 seconds. As a result, many brands are hopping on the bandwagon, attempting to create short yet informative videos. The problem is, this is more difficult than it looks.
Many content creators become stumped when tasked with creating a short yet attention-grabbing video that would cause a viewer to want to interact with the brand. So how do you make a short video that conveys your brand and is attractive to viewers?
This may be too broad of a question, which can be overwhelming. So instead, ask yourself the following questions to help narrow down your thought process.
Who is my audience?
Do you have a younger audience or an older audience? If you wanted to convey to a younger audience, for example, engaging with trends on social media would be an essential aspect of video creation. Take notice of popular words, sayings, songs, and movements that will all relate to your audience. If you speak their language well, you can earn their respect.
How do I want to represent my brand?
Do you want to be funny? How about informative? You want your audience to relate to your brand through your video. Do you want to be seen as heartwarming or helpful?
How do I want my audience to feel?
Maybe you want to make your audience laugh or smile (which is always a good idea). Perhaps you want to bring a sense of relief. What can you put in your video to make someone happy or sentimental? How can you achieve this goal of making them smile?
Make it human, and make it relatable. Be a friend to your audience instead of having a gap between business and consumer.
How could I make the lives of my audience members more interesting?
How could your video make someone’s day? Or how could it change someone’s life? With a 15-second video, it can be hard to completely change someone’s life in that small time frame. But, your video can plant a seed in someone’s life. Your brand has something to offer, so plant the seed in a viewer that you have something worth investing in.
What do I want my audience to do?
Without stating a call to action in your video (15-second videos don’t have time for that), what do you want your audience to do after? Maybe you have an app you want them to download or a service you want them to try out. How can you make them curious enough in 15 seconds to see more of what you are about? Remember, get ahead of current trends, and relate to your audience on a human-to-human basis. Keep in mind what your audience’s needs might be and how you can fulfill those needs.
There is no one “right” way to make a 15-second video. Knowing exactly how to make a high-quality video every single time is a product of trial and error. However, some video marketing companies know exactly how to achieve a quality, informational final product every time.
As a live-action and animated sales video company, The Draw Shop specializes in creating marketing videos specific to your company or organization. The Draw Shop has worked with businesses like Netflix, Coca-Cola, Google, Harvard University, and more to create inspiring videos that harbor the results you are looking for.
So for your next 15-second video project, contact the artists and strategists at The Draw Shop to get results even more remarkable than you anticipated.